Thinking by Peter Davidson

John Moore from the great Brand Autopsy has helped his local public radio station with their fund drive. I am a little late to the dance but this is great. John even moderated a great blog for them where listeners and supporters could provide feedback to the station about the drive. John has some great ideas about making the fund drive more tolerable and entertaining. It must be working as the station reached their goal. Hopefully all public radio stations are watching and learning. Yet another excellent use for blogs.

via Church of the Customer

Starbucks has partnered with XM Satellite radio to provide updated musak to it's stores. The new channel will integrate with it's future music CD burning services. Nice move as Starbucks expands to become a lifestyle offering. Soon Starbucks will mean music as much as it means coffee.

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Mark Ramsey at Radio Marketing Nexus has a list of Five reasons an entertainment based radio program should have a blog:

1. Because it's a way to open a dialogue with your listeners which drives them to your website and ricochets them back to the station.
2. Because blog posts are informative little advertisements for your morning show which listeners will subscribe to or email to each other.
3. Because it gives listeners - and the on-air folks - something to talk about, thus spreading word of mouth.
4. Because listeners can respond to posts and engage the talent in a way that's otherwise impractical or impossible.
5. And finally, because it's bound to help your ratings.

To bloggers this is obvious but it's not hapening. Some radio shows are building some community with Yahoo groups but I am not aware of any(other than David Lawrence) that are blogging. Can anybody link slap me with a few in the comments?