I agree with Tom Peters. Michael Lewis' long piece in the NYT Magazine about Texas Tech football coach Mike Leach is a must read for both business people and football fans alike. Marketers especially should examine it to understand how to reinvent your playing field and redefine what it is that you are trying to do. Excellent!
Coach Leach Goes Deep, Very Deep (reg req.- and worth it)
Technorati Tags: Football, Michael Lewis, Mike Leach, New York Times, NYT, Texas Tech, Tom Peters
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