Yesterday's USA Today reported that XM Satellite Radio has big plans to distribute coupons for portable radios to all ticket holders of World Series game one in Chicago on Saturday. This is being called the biggest giveaway in World Series history. I have shared some thoughts about why this is a lousy marketing plan and what they should be doing over at BeConnected:

This is old school marketing where the marketer tells the story and the consumer has to listen and respond in the narrow way as prescribed by the marketer. In fact fans who received the coupons have to buy at least three months of the $12.95/month service to get their radio. Way to build a nice barrier to entry XM. It's passive buy before you try marketing.

What XM Satellite Radio Should Be Doing at the World Series

Technorati Tags: baseball, bite size chunks, Chicago, collaboration, communication, game 1, marketing, MLB, satellite radio, XM

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