Attention maketers: While you are keeping one eye on the changes that Apple is bringing to your favorite advertising medium--Television, you should also be aware of the new emerging technologies that will change the game.

Siemens is working on flexible color display screens that will be printed on paper or foil. These displays can show a series of product photos, illustrations, instructions, etc. They are to be powered by printable batteries that are also a part of the packaging. Imagine an iPod box that features animated 360 degree views of the product or medical devices that feature step-by-step instructions for using the product right on the p-ackage.

There's even a hint at the future of this emerging technology:

Scientists from Siemens Corporate Technology and Automation and Drives are currently optimizing materials that react so quickly that the displays can also show moving pictures.

Just imagine the possibilities.

Wafer Thin Color Displays for Packaging

Technorati Tags: display, flexible display, TV, TV Downloads, design, television, packaging, Siemens, Apple

Comments

[Mike Bawden]

Very cool! Thanks, Peter!

Just think what this technology could do for packaging and print collateral material. The next step after this, of course, is to tie it all together through wireless technology.

I've added a referral to this post to my blog: "Much Ado About Marketing"

Thanks again!

Mike Bawden
Brand Central Station

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Very cool! Thanks, Peter!Thanks again!.