Thinking by Peter Davidson:

Interesting news from Airstream. They have a promising cobranded model of their small 16' Bambi travel trailer. I've talked before about the marketing challenges that Airstream is facing as their customer base ages. Will they be able to ignite the passions and wanderlust of retiring baby boomers? Does the open road and the trailer camping experience still hold an allure in the 21st century?

Airstream's new partnership with surfing brand Quicksilver to produce a themed interior is the latest step in the evolution of the 75+ year old travel trailer icon from frump to fab. Gone is the stereotype grandma's faux family room of cheap looking "oak" cabinets, valour upoulstry and scary avacodo and harvest gold colored vinyl flooring. In it's place are sleek metalics, laminates, colored plexi and other modern materials and finishes that are right at home in these handmade wonders.

So far the customizastion doesn't run very deep but it is progress for a company learning new ways to stay relevant in a fast changing world. The old glory days of the Airstream lifestyle maybe numbered but the metallic giant stirs looking towards it's future.

Aluminum Obsession I, II, III, IV, V, VI

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Technorati Tags: Airstream, Bambi, camper, marketing, hand made, Quicksilver, trailer, travel

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