Fujitsu has demonstrated flexible color e-paper displays:

Unlike conventional paper, however, it can retain an image or a series of images with minimal power consumption, and uses only one-hundredth to one-ten-thousandth of the energy required by conventional display technologies to change a screen image.
The e-paper does not require any power to maintain a given color image.
In addition, the RGB displaying layers used in the paper are not only more vibrant than traditional LCD displays, bending the paper or pressing on it with fingers, for example, neither alters nor distorts the technology embedded within the paper.
Moreover, the paper does not require either color filters or polarizing layers to work.

Marketers need to keep an eye on this technology as it represents a potentially cost effective way to produce outdoor signs that can be easily changed and updated. Same goes for in-store displays.

"This means that signage, outdoor displays, and other such applications can be sold in 'dayparts,' charging a higher rate to display an ad during rush hour than at other times of day. This isn't a new concept—we've all seen those billboards with the rotating panels that have several different ads on the same billboard—but the idea of doing it electronically and potentially with rich media ramps up the 'coolness' factor."
At the same time, Romano said that the incorporation of rich media that could be leveraged with Fujitsu's new e-paper will depend on the refresh rate of the e-paper film substrate, which may be too slow, at least at this point, to allow for video or animation.

Sure, that's what they say now. Are "paper" newspapers with video images really that far off? Paging, Steven Spielberg, your future is almost ready.

Fujitsu Announces Color e-paper

Technorati Tags: display, epaper, Fujitsu, marketing, Minority Report, newspaper, Steven Spielberg

Comments

[Joelage]

Little tidbits of this technology has been floating around for a while - As an Industrial Designer, this is great to incoporate into designs!