Cathleen McGuigan writes about 2005 Pritzker Prize winning architect Thomas Mayne of Morphosis.
Mayne doesn't like to think of his work as finished—it's the process, it's evolving, remember?—and at Caltrans, for instance, a big chunk of steel cantilevers off one side, as if he's left the building incomplete. "It's alluding to the development of cities over time," he says. For Mayne, the world is open-ended—and his architecture reflects his sense that "there is no doctrine, no set of rules." He's not a guy the client would want to poke in the chest and say, "My way or the highway." There's no doubt which one he'd choose.
With the increased focus on design these days marketers would be well served to study leading designers.
tags: Thomas Mayne | pritzker prize | morphesis | Newsweek
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