Marc Hedlund at Signal vs. Noise has yet another take on the idea of adding features to products that help customers form strong emotional connections/attachments with them.

Marc discusses the "bud vase" feature that is the "free prize" inside the new VW Beetle. Whether it's a free prize, a lovemark or a "bud vase feature" the principle is the same. It's all about emotional connection between products and customers.

I point this out because the more perspectives and articulations of the idea the more ways there are to understand and communicate this idea within a organization.

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tags: free prize | lovemark | VW | beetle| bud vase
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[xiaonanok]

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