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For anyone doing anything creative or trying to understand the rise of creative minds in business, design, communication, technology, etc. This is the latest must read. It's fascinating.

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Daniel Nissanoff: FutureShop : How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get theThings We Really Want
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Tim Sanders: The Likeability Factor : How to Boost Your L-Factor and Achieve Your Life's Dreams
Charles Fishman: The Wal-Mart Effect : How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy
This is an interesting read for anyone interested in how megacorporations are reshaping retailing and in fact corporate practices in America and around the world.
Steven D. Levitt: Freakonomics : A Rogue Economist Explores the Hidden Side of Everything
Don't be the last one to read this fascinating examination of asking interesting questions and discovering some thought provoking answers.

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Some brands suck others stink in a good way. Martin Lindstrom writes about Crayola over at Fast Company Now. Aware that the smell of a box of waxy Crayola crayons is a powerful brand statement that instantly connects adults to their own childhood, Crayola has patented the smell of the crayons as the enter the market in China. Crayola hope it will deter the infamous Chinese copycat manufacturers.

Crayola is owned by Hallmark so emotional and sensory marketing are nothing new for them.

[read]

tags: crayola | crayons | smell | Hallmark | Fast Company

Monday, March 21, 2005 in Design, Experience, Marketing | Permalink

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Disabled Hands

Stuff Your Hands Will Love

Bogen - 4 Section Light-Weight Monopod
Trouble holding, steadying and using a digital camera? Try a mono-pod a one legged tripod that will help hold your camera steady.
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OXO Good Grips 21181 Jar Opener
Ladies, you may want one of these handy around the makeup mirror for help opening those jars and bottles of cosmetics.
Gardena 36004-12 Quick Connect Starter Set
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Grip II StandUP Full-Strip Stapler, Black
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