Seth missed it, but just barely. His recent post titled "Amazon and Coffee" made excellent points about the growing "brand joining" phenomenon that we are seeing in America. Sparked by Amazon.com's recent announcement of it's "shipping club" Seth went on to talk about the fact that once people have paid to join the club they feel they are missing out on value if they don't maximize their use of the membership.

What Seth doesn't see or say is the fact that this membership element positions Amazon to compete with warehouse clubs like Sam's and Costco. As Amazon continues to broaden it's product selection it's not a stretch to see that you could order your favorite coffee beans(and a lot of other stuff) from Amazon every two weeks.

Sure $80 is more than a Costco or Sam's Club membership but then you didn't have to leave the house.

Comments

[aouda]

good point. and the market of rushing single new yorkers living in the west village needs a friendly, quality, breakfast.

genius