We take a break from Nate Berkus personality brand news to update you on our other favorite personality brand Martha Stewart. It seems the slip of her star that began some three years ago with the breaking news of the stock scandal that lead to the cover up conviction that currently has her cooling her heels in a federal gated community has led to the shut down of her catalog and web retailing operations. While her current marketing and retailing empire declines Martha Stewart the reality spectacle heats up. While at least one season of a reality show based on Martha is likely to be successful, it remains to see if she can recapture the marketing and merchandising magic that minted her personality brand in the first place.
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Martha is a very powerful and a talented lady. The way she build up her empire is a phenomenon by itself. She still has the same spirit and talent. She will be back to be the Home Diva once she is back. She does not need to prove her talent to anyone, she can do it a million times. I am sure!
Posted by: Vikas Khanna | Monday, January 24, 2005 at 07:41 PM