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johnmoore (from Brand Autopsy)

Yeah ... I too think this is better deal for 'analysts working on Wall Street' than 'customers living on Main Street.'

I do not know how a combined Sears/Kmart will positively impact customers. They will not be the low price leader. They will not be the experience leader. And as a combined entity, Searts/Kmart will still not be unique enough to really matter to customers.

It's a 'creating shareholder wealth' play all the way.

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