Dutch Boy Paint is continuing to offer aFree Prize with the purchase of their paint. Dutch Boy realizes they sell finished colored surfaces not just paint. They wisely use innovative design, packaging and marketing to make it easier and faster to obtain the finished product.

First, it was the successful Twist and Pour container that significantly reduces the hassles around the painting process. The idea is simple: Reduce the hassle, stress, effort and time required to complete painting projects and people will want to paint more and more often.

Now comes the Ready to Roll project sized paint container. Because the resealable container features a built-in roller tray set up and more significantly clean up are easy and streamlined.

Some feel that these innovations are unnecessary and that women(the targeted market) are perfectly capable of pouring paint from a can into a roller tray. They miss the point. Dutch Boy isn't saying you can't paint the old way with metal cans, roller trays, spills and lots of clean-up, they are saying there is a smarter faster way to achieve the results you want. Brilliant!

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Comments

[Steve Portigal]

Hadn't heard about the new roller tray package - that seems pretty cool. I'm VERY impressed with the paint cans, however, and find them a great example to share with clients about how things COULD be - here's a company that used design to revamp a long-standing design which was filled with flaws, but basically tolerated. Regular paint cans SUCK - that's why there are those ridiculous Tupperware-type aftermarket lids available to keep the drips at bar - they mostly work, but imagine a product that requires the purchase of a secondary lid to really work properly. A LID?

Dutch Boy are geniuses, and I'm glad to see someone calling attention to 'em!

[Michele Miller]

Oh yeah, women are capable of using the old paint cans... thank God someone got their head out over at Dutch Boy and had the revelation of creating the Twist & Pour container. Great design, still holds the same amount of paint, and costs an average of $2 more a gallon. Will women pay more for great design? You best your booty -- Dutch Boy's revenues TRIPLED in their first year with this design. Brilliant!