Michele Miller over at WonderBranding has a piece about "transparent" marketing to women.
As Lisa and Andrea put it, "Visible Campaigns" are unquestionably aimed directly at women, while Transparent Campaigns resonate with women.She illustrates the concept with pictures of a car wash that resonates with women.
[read]
Thanks for the link, Peter. It's nice to have clients that are doing it right, once in awhile. They're a great example to show to my other clients.... to hold their feet to the fire and show them that yes, they can do it, too!
Posted by: Michele | Tuesday, August 03, 2004 at 08:35 AM