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Paul (from Brand Autopsy)

Thanks for bringing us this article - what a cool idea.

little k

Cool blog entry and news.

Being a Duke alum myself -- and knowing I went to school with much more than a handful of sons and daughters of millionaires, influential leaders, and current/former Fortune 500 executives -- I feel compelled to offer my two cents:

Most well-heeled potential Duke students probably already own an Apple iPOD. Do they really need two?

Peter Davidson


You make a good point which I considered. The model the students will receive will be the new recently released model that comes preloaded with Duke goodies. Expect to see E-bay all atwitter with displaced freshman Duker pods.

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