Buried in this story from Sports Business News is this statistic.
Haven't we been hearing this for awhile now? This seems to make good sense. I think the only people who don't understand this are male football fans who don't know any female fans. Marketers and broadcasters are getting it. Witness the changes in advertising during games and the increase in female broadcasters around the game.
Why is this still news? Don't get me wrong I think it's great but pretty obvious now.
[via]
I am a HUGE football fan - both NFL and college. New Years Day is a special day for me -what with all those bowl games to watch. And I have NFL Ticket on DirecTV so I can watch whatever game I want. During the season I watch football on Monday, Thursday, Saturday and Sunday, and my husband likes to say I'm probably the only wife who understands what a "cover two" is. But the fact is I know a lot of women who love football. I just hope the networks and marketers don't pander to us females -- I only want to see a female sideline reporter if she knows what the hell she's talking about!
Posted by: Katherine Stone | Wednesday, June 02, 2004 at 09:27 PM
I work in the marketing department at Show Me-Tickets and we are looking for baseball players sites that would potentially be interested in setting up deals with us for text links. We are looking to place two text links within your pages. Please let me know if you would be interested and at what rate per month. We are not looking to do reciprocals, just paid links.
Thanks,
Karen
www.showmetickets.com
Posted by: Karen Harrison | Thursday, June 24, 2004 at 09:55 PM