Be sure and check back with me here before the end of the day for another insight from Seth Godin regarding his latest book.

If you haven't already done so, click on the book cover at left and order your own copy of Free Prize Inside from Amazon.

The whole point of the BBBT is to spread the word or ideavirus by informing business and marketing people about the book. Other than an advance copy of the book I've not been compensated for featuring the book here. I recommend it because I like it and think it will be of value to those who read it. It has a lot for everyone whether you're in marketing or not.

Order it. Read it. Apply it. Hang on.

While you're here check out some of my Thinking about Airlines
What Should Southwest Airlines Do Now to be remarkable and become a Purple Cow.
What United Airlines Should Do to move to the Edge and become more Remarkable.