Ever have a job where you fulfilled the wishes of your boss and created soft innovation after soft innovation and constantly took risks to create remarkable Purple Cows only to have a management change and suddenly be viewed as a troublemaker who just wants to shake up the status quo? I've been there and I think many others have been as well.

Situations like that make it very clear that we all need to visit or revisit the ideas that Seth presents. The process for earning trust and taking responsibility are truly valuable.

Thinking:In today's employment climate of outsourcing, offshoring, layoffs and increasing workloads how do employees earn enough trust and confidence from their boss to create soft innovations, free prizes and purple cows?

Seth Godin:They don’t! If you need your boss to say, “yes, do it, I take responsibility and will cover for you” it just ain’t going to happen. You need to gain enough trust and confidence that you can do small things, things under the radar, things you can take responsibility for. THEN, over time, build to bigger things, all the time taking, not giving, responsibility.

I'll invite you again to click on the book cover at left and purchase a copy of the book for yourself. You know all the cool kids are going to read it. Do you want to wait until your boss reads it and recommends it or do you want to be the first to read it and be the one who brings these ideas into your organization? Which approach would make you remarkable?

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