One more point of interest about Seth Godin. Today's NYT has an article that quotes Seth on what makes a good business book. From the article:

The first category is manuals, "books with the word 'dummies' in the titles," he said. The second are the ones that can "open horizons for people, books that announce 'I'm going to say something to you that when you hear it, you realize it makes perfect sense. You don't have to trust who I am or what I've done. You will feel the confidence to do that thing,' '' he said.

The book that gave him that confidence is "The Republic of Tea," by Mel and Patricia Ziegler (Currency, 1994), about the creation of the tea business they started with Bill Rosenzweig. Mr. Godin read the book in one sitting, saying it taught him what all good business books teach: the importance of "guts."

Now we know a little something about why Seth's books are such calls to personal action.

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Comments

[Thomas Tunstall]

A good general business book will identify key trends and give you an idea about what to do about them.