In a fine example of product placement Airstream has managed to place their International CCD travel trailer behind a pink pickup truck in the new sequel to the FOX hit reality show "The Simple Life". This is marketing gold since Airstream needs to find ways to appeal to younger buyers. We'll have more on this story as it develops.

In the The Simple Life 2, Paris Hilton and Nicole Richie will pack up their Louis Vuitton bags for the ultimate cross-country road trip, traveling from Miami Beach to Beverly Hills in a hot pink pickup pulling an Airstream trailer, and accompanied only by a road map and their trendy dogs Tinkerbell and Honey Child. Travelling cross-country with no cell phones, no cash, and no credit cards, the question still remains: Can they survive The Simple Life -- and can America survive them?

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For more Thinking on Airstream:

Aluminum Obsession
Aluminum Obsession II
Aluminum Obsession III

Update: Aluminum Obsession V