Over at Brand Autopsy they are talking about Kmart and Martha Stewart (isn't everybody.) This unfolding drama will have lasting reverberations in the world of personality brand marketers and those retailers and other brands that are connected to them.
Those interested in Martha and Kmart may be interested in my earlier Thinking here.
I couldn't turn on any news channel on the TV this weekend with out an overage of coverage of Martha. I can't remember the last time I set foot in a KMart, as the stores became extreemly trashy, not only in product but also in the stores overall cleanlieness.
Posted by: Paul W. Swansen | Monday, March 08, 2004 at 08:04 AM