I am home from the Christmas Tour 2003. Seven locations in two weeks. Travel was surprisingly hassle free providing that proper procedures were followed. I wore my special traveling shoes (metal free) and went to great lengths to demetal(the new word for 2004) before going through any security checks.

Marketing Idea

Travel Shoes- Maybe I am just missing this, but it seems obvious to me that shoe companies should be making special metal free shoes for travelers.

Service Idea

Airport Coat Check- Part of my travels took me to warmer environs. It occurs to me that many people vacation to warmer climates. The greatest hassle in doing this is carrying a heavy coat that goes unused until you return. My suggestion is for airports or airlines to provide a coat check concession. Locate it inside of security so coats are already checked for any nasty bits. The real differentiator here is to put coats in plastic bags and allow customers the option of picking up their coats from the baggage claim of their return flight. I imagine that travelers would pay $5-$10 for this convenience. The two of us traveling had seven bags and we thought nothing of paying $2 for a luggage cart to move our bags about 50 meters. People will pay for convenience.

Safety Idea

Your Nearest Exit- Why not embroider exit instructions on the back of every seat on the airplane. "Exit one is six rows forward to the left. Exit two is twelve rows back to the right or left." Obviously this would be different for each row. In a panic and smoke filled airplane during an emergency you're going to want to count rows to the exit.

Just thinking.

Comments

[Paul W. Swansen]

Cory posted something along your thinking today also. Great minds think alike.

[Chris Lawer]

Remarkably perceptive and uniquely innovative ideas!! Who needs radical customer innovation when these will suffice? However, I think a "warm hat" check-in would be needed as well...

[Chris Gielow]

Love 'em! Here's one more: A captive audience is a marketers dream; so why does the airline industry waste it's opportunity? I say learn from the hotel biz... Bill us at the end of our flight, and give us the opportunity to "bill" in-seat upgrades, deluxe meals, entertainment and other incidence or impulse purchases.

[Megan]

I think a "warm hat" check-in would be needed as well...
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