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Paul W. Swansen

Peter: I seem to remember an article/blog from a few months ago about the implementation of the vending machines in Japan and how you can get nearly everything and anything from them. Here with our obsession with auto travel there is a bit of an implementation issue which apparently McDonalds found out, fortunately for them rather quickly. It would seem that product placement, in this case, the vending machines would be better placed where people are waiting, bus stops/terminals, light rail stations and the like. Maybe they need to take a clue from the newspaper distribution folks and follow their prime placement where the newspaper kiosk's are located.

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