OK, so I shouldn't eat it and I do eat a lot less than I used to but this morning I needed some. I went to McDonald's to get some breakfast protein before my workout. I hurried a bit because I know that they only serve breakfast until 10:30 and time was ticking. I pulled up to the drive-thru at 10:21. I waited for several extra minutes while the clerk discussed at length the $3.60 order for the car in front of me. At 10:26 I placed my simple order for a breakfast sandwich and a small orange juice.
"We're serving lunch. Would you like something for lunch?" came the reply.
"Your sign says you serve breakfast until 10:30," I said
"We're serving lunch now."
"It's not 10:30."
"Yea but we're serving lunch," she said.
"That's not what your sign says. You just lost me as a customer." I replied. As I drove away I recalled that the Burger King down the street serves breakfast until 11.
The point: Why can't restaurants keep to the hours they state on their signs. Sure it's hard to sell those last few breakfast items prepared in the last minutes, but why piss off your customers. Couldn't the sign read 10:30 and the operation last until 10:35. Is that so hard?
Extra Credit: How about offering the 10:25 customers a 5% or 10% discount on their lunch order when you tell them you're no longer serving breakfast. Gasp, it will cost you something on those orders but you will create a remarkably please customer that doesn't drive to the competition all pissed off at you.
i don't think the average employee at mcd's making minimum wage would give a rat's ass whether they lose or gain another customer.
Posted by: AK | Tuesday, May 10, 2005 at 12:48 PM