I followed a link today and found an amusing story about a bar in Hamburg Germany that offers "Daycare for Men." For about $12 a woman can drop her man off at the bar while she goes shopping in central Hamburg. For the $12 the man gets two beers and a meal while hanging out with other men. They're planning home improvement workshops and miniature car races.

What a brilliant idea! With the proper sense of humor the concept of a enjoyable waiting experience for men cast as a daycare center could be a real winner. A lot has been written about the relationship between the length of time a shopper is in a store and the amount of money they spend. The longer someone is in a store the more they spend (theoretically.) Without an eager to leave man steering her towards the door a woman is likely to relax and shop awhile.

Chairs are a basic. So many stores fail to offer or fail to offer them in the right places. Men don't want to wait at the front of the store by the checkouts. That just reminds them that they should be leaving. Men want to sit in or near the section where their significant other is shopping. This is obvious. The women might have a question or want an opinion on something she's considering. The Man Lounge should be in the center of the store or near the fitting rooms if relevant. Step one is the chair. Step two is the occupation of the male mind. At worst a few man-gazines. These shouldn't be lad magazines like Maxim or FHM but they should be magazines that men might be interested in. (i.e. Popular Science, Fast Company, Golf Digest, etc.) Just because you're a woman's clothing store don't think you should stock the man lounge with Good Housekeeping, Cosmo, or other woman focused magazines. Women are shopping in your store not sitting and waiting. Better than magazines how about a television with sports or financial programming. On a given Sunday a leading cause of man hurry is getting home to watch the game or the race.

Well duh!

Comments

[Joe]

Only in Germany would they be that obviously pandering and misandric!

[Andy]

I have thought this for years. Every time I go shopping with my wife I am always standing around looking at the 3 or 4 other stupid guys. Then I just bug my wife until she leaves. I even said to her, if these stores were smart they would put a room in with TVs showing sports. Men wouldn't but their girls to leave. Brilliant.

[pop up]

I'm just browsing around your site for the first time, interesting read