Kodak has announced that they will stop making 35mm slide projectors next year. I am surprised that it's taken this long. The professional organizations I have been a part of stopped using slides and projectors at least five years ago. Evidently someone at Kodak can see the writing on the wall (and the sales reports.)

This old market company desperately needs a path to the future. They insist on making the mistake of taking their powerful film and photo paper brand and simply applying it to digital imaging products. The opportunity they are missing to link old to new in a meaningful way is huge. They risk loosing all the brand identity and cache that they have built over the last 75 years or so. What's missing? A straight forward story.

The turn of the century from the 20th to the 21st represents a defining Kodak Moment for the Kodak company. It's no secret that photography has changed and so to has Kodak. Digital cameras and display technologies have changed the way you capture and share images. Kodak has over 70 years of experience in understanding and supporting photography from the professional photographer to baby's first snapshot. Today we partner those with 70 plus years of experience with design engineers fluent in today's digital imaging technologies to create new ways of capturing the most important moments in your life. Today Kodak combines the best of film and paper photography with the best of the digital age.

East, a new name for a new way of taking pictures. From the people at Kodak

There's more Thinking on Kodak here and here.