McDonald's is piloting WiFi hotspots in their restaurants in the San Francisco area. While the story points out that the typical WiFi target customer - the business person eager to check their email - isn't likely to want to spend extended time in a McDonalds. I agree and hope that McDonald's isn't missing the opportunity presented by Wi-Fi connectivity. Adding "hotspots" to restaurants can revive them as a cool places to hang out for teens and college students. The key is dirt cheap or even free access even if it's tied to food purchases. For hungry cash poor teens or college students who need cheap Internet access this could be the ideal solution.
It's all in the location, marketing and advertising of such offerings. Locations close to schools and college campuses would seem the obvious spots to make hot.
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