A lot of media attention has been paid to Nike's $100 million dollar endorsement deal with Lebron James an 18 year old high school basketball star who hasn't even played in the NBA. Word is that he's the next Michael Jordan. If that's true he may be worth the money we'll see. Can an 18 year old live the role model life that he will be thrust into?
Now comes a story from USA today about Reebok signing a three-year-old! Yes a three-year-old! They have signed him up to do ads and promotional TV programming. Reebok hopes to use young Mark Walker Jr. as the centerpiece for a gifted youth contest that may lead to a TV show. The payday for Mark: a college trust fund that may threaten his amateur status in the eyes of the NCAA in 15 years.
No word on whether or not he can dunk.
What if Nike sponsored teachers? I wonder.
mark was phoenomenal and reebok choose him it'ss right no problem with age!!!!!
Posted by: francesca | Sunday, July 15, 2007 at 10:03 AM
lebron sure did show us that he is pure talent. You cant denie that he is probably the best maybe second best player behind bryant.lets just hope he doesnt get into trouble like bryant did and lose his deals with nike as what happen to bryant with adidas,mcdonalds, etc....
Posted by: jo | Tuesday, July 24, 2007 at 10:49 PM