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Javi Guardiola

This is one of the ways to add more value to the product, and the consequently price increasing.

Customization is tendence but the brands besides want to create more added value / luxury / unique products to increase price & margins of the products.

Good blog!!!

Gary Bourgeault (thealphamarketer.com)

Not only is mass customization exploding in the online self-service sector, but now here.

One reason I think this is going to be a great winner is the same reason social-networking sites work so well in reference to user-generated content, pictures and videos.

If one can create their own soda or whatever, who's going to complain about their own creation. Talk about customer satisfaction!

Kimmy0606

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