Seth wonders why the auto industry resists higher milage standards. He compares cars to computers asking what if computer processors never got faster. That's an interesting comparison. The auto industry like so many others (music industry *cough*) feel they have too much invested in the status quo to embrace real change.They are afraid to change. I expect that the traditional automakers will continue to trumpet hybrid technology as the "future." It's a backward facing technology. It's change but not too much change. They can tweak and twiddle under the hood but not redefine what the use of a vehicle is all about.
Somebody somewhere (maybe at GM) there will emerge a Henry Ford for the Hydrogen future. The technology isn't ready yet but somewhere someone is going to make the critical breakthroughs that will change the game. Hydrogen power has the potential to be a "forward facing" technological innovation that fundamentally changes all aspects of vehicle transportation.
The ground shift will be as big or bigger than the one we're seeing as the old music industry slides kicking, screaming and suing their way into irrelevance and bankruptcy. Remember what Darwin said "It is not the strongest of the species that survives,nor the most intelligent that survives. It is the one that is the most adaptable to change."
So where is the "forward facing" innovation opportunity in your business. Are you ready to chase that or are you content to put new cloths on yesterdays model or put yesterdays cloths on today's model?