The annual Holiday marketing bonanza "Oprah's Favorite Things" is upon us. Personality brand Queen, Oprah, is flocking her fan swarm towards this years list.
This year the audience is full of unsuspecting Katrina heroes. Nurses, hospital workers, animal rescue workers, shelter workers, guy who sold White Sox world series tickets to fund trip to gulf coast with relief supplies and many others. Of course, Oprah springs it that this is the favorite things show and the audience goes crazy. This years list includes items for $25-$1600. Women in uniform applaud calmly no jumping or carrying on. Dignified. Video pieces coming out of commercials tell the stories of individual heroes.
The Santas helpers who pass out the goods are from the UPS store. Even the help has become a product placement.
The Unofficial List
Philips-Stein - Dual face diamond watches-Madonna's favorite
Burberry - Coats/ leather shoulder bags
Ugg boots - Uptown Lace Up $180
Garrett Popcorn - Cheese and Carmel 17lbs. Tin $117
Apple - Video iPods 30GB $299
Ralph Lauren – Oprah Carmel colored Cashmere sweater $498
Pure Color - corduroy pants $160-170
Perfume - Lovely by Sarah Jessica Parker $62
RIM/T-mobile - Blackberry + 3mo. Service $299
Deeply - Fudge Brownies –2lbs. $25 — "The best brownie I've had in my whole life." Oprah
Nike - 3ID Workout shoes $95 - personalize them online
Kashwere - Bathrobes - $145
Williams Sanoma - Croissants- shipped frozen to your door 15 for $39.95
Philosophy - Hope in a Jar face Cream- $105 for 8oz. Jar.
Philosophy - Picnic basket of Grace bath products $214
Fox & Obel - Oatmeal cookies tin $49.95
Oprah 20th Anniversary DVD collection $35
Sony - Vaio Laptop w/DVD player $1600 – Oprah pitches the marketing spin. "Wouldn't you like to be in the airport and somebody says 'Where'd you get that?'"
Not too many small business's represented on the list this year. No "success making" endorsements that will catapult a small brand to the forefront. Maybe the game of getting your product on the list is getting too difficult/expensive for smaller brands.
Sony and Phillips-Stein get an extra thank you at the end of the show.
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