The PaintBuddy from Rubbermaid is a small canister that can be filled with paint. When touch up painting is needed a value can be opened and paint applied to a small roller and thus to the desired surface. It appears quick and easy. It's also smart marketing.

Much like the Dutch Boy painting products I blogged before, the Rubbermaid PaintBuddy is smart marketing. Like many of Rubbermaid products the PaintBuddy uses design to deliver great marketable functionality.

Rubbermaid isn't marketing a new way to paint. The PaintBuddy represents a neat and well painted home. That has a far greater appeal than just a new painting gadget. This makes touch up painting as easy as cleaning.

P.S. Mom, don't show this to Dad because, ahhh, Father's day and all.

[PaintBuddy by Rubbermaid]

tags: paintbuddy | rubbermaid | smart marketing | Father's day gift
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Comments

[Gayle Spitz]

WOW!!! We purchased a new home and moved in December 30, 2004. We have 5 children and already (September 21, 2005) the home was in need of major touch up. I saw this at Lowe’s and I prayed it would work as well as advertised on package (usually the advertisement and "reality" are far from the same). Well, SURPRISE, SURPRISE, SURPRISE!!! I used Paint Buddy by Rubbermaid today. It was so easy I was shocked. The clean up was a snap. Storing was a genius’s idea. I cannot say enough good things about this product. NOTE: We have a 3900 square foot home (5 bedrooms, 4 full bathrooms, study, game room, media room, formal living, formal dining, family room, butlers’ pantry, breakfast area, large kitchen,...). I started this morning at 6 a.m. and was COMPLETELY FINISHED by NOON. I had to do every room and the kids areas (bedrooms, restrooms, game room, media room, up the stairs...) needed A LOT of touch up (painted entire areas in some cases i.e. wall up the stairs, columns with rounded corners located all around the house, any door way areas/especially around light switches...). I was so IMPRESSED that I have already told my best friend and plan on emailing your commercial to ALL my family and friends so they too can make their lives a little less stressful. THANK YOU! THANK YOU! THANK YOU! This was a great invention and I absolutely loved it. I want to get at least a dozen more so I can keep them on hand. Please keep inventing ideas that will help busy Moms have more free time (i.e. to fold clothes and put them away prior to midnight and get to bed by 11 p.m.). Gayle Spitz