I have a new obsession. Airstream travel trailers. I love these things and I was stoked to see that various people and organizations are doing custom interiors that are far superior to the standard "grandma's family room" standard interiors most RVs come with.
Check these out:(click images to enlarge)
Ralph Lauren - As a charity fundraiser the Polo brand has done four themed interiors. My two favorites:
Airstream - Perhaps the best option and probably the most affordable is the International CCD versions available from Airstream itself. I like the smallest 16' version.
With interior similar to this in the 22' version.
There is a large lifestyle marketing opportunity here. Auto makers are going after the GenYers with active outdoors lifestyles with vehicles like the Honda Element.
These small SUVs should be enough to tow a 16' Airstream on expeditions to the beach, the woods, the slopes, the concert, the NASCAR track or even the skate park. A lot of 20 somethings have grown up traveling in their parents or grandparents "uncool" RVs. They would be a ripe market for decidedly cool RVs. They may not yet have the money to purchase an Airstream like these but they would rent one for a weekend outing. What if a Snowboarding company offered branded rental "snow bullets" in ski country? What if a mountain bike company offered branded "riders roosts" to take with to the woods for a weekend of trail riding? An MP3 compatible stereo, a flat screen satellite TV system, a DVD player and a WiFi Internet connection and who wouldn't want to spend a weekend in one of these.
It's all about image. If the RV manufacturers hope to develop a younger customer base high style interiors are a must. Designs to appeal to both the 20 something GenY crowd and the aging very healthy Baby Boomers who want to stay young are the hope of profits for the RV industry. They need to get about marketing and let people outside the RV subculture know that they have some cool offerings.
It's gonna be a great future.